“This holiday season, help plant a healthy future for families in need. Each Paul Mitchell holiday gift set purchase helps support Grow Appalachia—a non-profit initiative founded by Co-founder and CEO John Paul DeJoria.

• Appalachia is a 205,000-square-mile region that follows the Appalachian Mountains from southern New York to northern Mississippi. It includes all of West Virginia and parts of 12 other states
• Most Appalachian families often do not have access to fresh fruits and vegetables
• 1 in 3 Appalachian children will develop Type 2 Diabetes due to poor diet
• Many mountain residents must drive at least 30 minutes to buy fresh food

• Providing skills and resources needed to grow sustainable, nutritious food
• Teaching healthy food preparation and preservation
• Creating programs that provide food to elderly and disabled residents
• Developing local farmer’s markets

• Nearly 100 families have planted their own gardens
• Four community gardens have been planted in Eastern Kentucky
• An estimated 60,760 pounds of food have been harvested
• More than 1,000 people have received fresh, high-quality vegetables”